Intercultural Communication Research about a Foreign Online Celebrity “I am Jerry Guo”

In the context of new media, “I am Jerry Guo”, a foreign online celebrity, has successfully practiced intercultural communication between China and the United States as a folk individual. This case can provide experience for the effective development of intercultural communication in the wave of globalization. This study argues that the success of Jerry Guo lies in the combination of hard discourse and soft forms. Jerry Guo tells cultural connotations in a firm and objective discourse and presents cultural information in vivid and lively images by videos. This communication path effectively crosses cultural borders between countries, breaking down the prejudicial elements contained in cultural stereotypes, and promoting audiences to build a deeper knowledge of foreign cultures